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| Pillar | Description | Platforms | |--------|-------------|-----------| | | Realistic training, recovery, nutrition for women 35+ | YouTube (long-form), IG Reels | | Business of Influence | BTS of running her brand, contracts, content planning | TikTok, Newsletter | | Mom Life & Balance | Family-friendly meals, time management, mental health | IG Stories, Threads | | Collaborations | Brand integrations, Q&As with other creators | All platforms |
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But for the first time in her career, she had no script.