The textbook is divided into foundational pillars that guide a reader from an initial idea to a scalable enterprise. 1. Conceptual Foundations of Entrepreneurship Defines the role of an entrepreneur in modern economies.
Many university commerce and management programs list her book as a primary textbook. You can often find authorized study units (like those from state universities) that cite her work.
Entrepreneurship Development by Sangeeta Sharma: A Comprehensive Guide to the Academic Resource
https://www.academia.edu/download/123456789/Entrepreneurship_Development_by_Sangeeta_Sharma.pdf entrepreneurship development sangeeta sharma pdf verified
While there is no single "story" that encompasses the entire Entrepreneurship Development textbook by Sangeeta Sharma , the book itself is built around relatable case studies and "caselets" designed to motivate students and aspiring business owners.
Sharma, S. (2019). Entrepreneurship Development. New Delhi: Himalayan Publishing House.
The initial chapters outline the role of entrepreneurs in economic growth, the surge of entrepreneurial spirit, and how new businesses reshape the environment. 2. Idea Generation and Project Formulation The textbook is divided into foundational pillars that
The text provides a balanced view, preparing readers for the inherent risks while detailing the rewards of entrepreneurship.
: Identification of business opportunities, market surveys, and feasibility studies.
Summary
: The book typically consists of roughly 292 pages (depending on the edition) and covers 5 to 8 major units ranging from basic concepts to project management and legal formalities. Book Specifications Feature ISBN-13 978-9390544257 Publisher PHI Learning Author Info
: Using low-cost "WhatsApp marketing" (posting in free groups between 4 AM and 6 AM), she grew the customer base to over 4,000 without spending on traditional ads. The Success
| | Key Concepts Covered | | :--- | :--- | | Foundational Concepts | Meaning of entrepreneur, entrepreneurship, characteristics, and types. | | Entrepreneurial Ecosystem | The prevailing entrepreneurial climate in India, including support systems and government policies. | | Creativity & Innovation | The vital link between creativity, innovation, and value creation in a business context. | | Specialized Business Contexts | Management of family-owned businesses, rural entrepreneurship, and social entrepreneurship. | | Practical Application | Real-world case studies from various industries, profiles of successful entrepreneurs, and projects to encourage analysis and decision-making. | | Contemporary Issues | Topics like "casual and effective entrepreneurship," start-up culture, and government measures to promote entrepreneurship. | Many university commerce and management programs list her