Antique gold jewelry, temple jewelry, and temple-style chokers are heavily featured.
: A prominent face of ETV, she frequently shares her "serial looks" featuring traditional sarees and festive wear, influencing viewers' choices for weddings and festivals like Sankranti. Grand Celebrations : ETV’s 30th Anniversary and the Vasundhara Awards serve as major fashion runways where stars like Suma Kanakala and guest performers showcase high-end designer outfits. Collaborations
No is complete without a separate section for jewelry. ETV stylists often collaborate with traditional Nagri jewelers from Hyderabad and Vizag. Collaborations No is complete without a separate section
The ETV Telugu serial fashion in 2026 is truly a celebration of blending the warmth of tradition with the comfort of modern lifestyle.
: A frequent host on ETV specials, she is celebrated for her Vintage Fashion : A frequent host on ETV specials, she
Cotton and linen sarees and kurtas are trending, keeping characters looking fresh and cool.
Check out our exclusive gallery of Telugu ETV serial fashion and style moments: contemporary silhouettes of modern-day series
Gone are the days of heavy, stiff brocades for daily wear. Actresses are seen sporting breezy, lightweight Kanjeevarams, organza sarees with delicate embroidery, and pastel-toned handloom cottons.
Nandini Rai's stunning looks and impressive acting skills made her a household name in Telugu TV. Her character's stylish and modern outfits in "Maha Lakshmi" set a new benchmark for fashion in Telugu serials.
When a character like Mounitha from Kalyana Vaibhogam wears a specific Pochampally saree with a contrasting border, the demand for that style skyrockets in local textile stores. Why? Because audiences see themselves in these characters. The fashion on ETV acts as a , updating every evening at 6:30 PM.
Fashion and style in Telugu ETV serials blend traditional heritage with modern aesthetics, creating iconic looks that often become trends for viewers. From the intricate silk sarees of family dramas to the chic, contemporary silhouettes of modern-day series, the styling serves as a visual storytelling tool for each character. Serials on ETV, such as Merupu Kalalu and Andala Rakshasi