Most media consumption happens on phones. Ensure that entertainment links (games, videos, interactive tools) are fully responsive and touch-friendly. Avoid Flash or heavy plugins.
They keep you in the app, but they link you to context to keep you watching.
The modern media ecosystem is no longer a collection of isolated islands. Today, success lies in convergence. Audiences do not just watch a show or read an article; they inhabit media universes. pornhub2023hazelgracemilanamilkacollages link
For the TV series Civilisations , the BBC released an augmented reality app allowing users to place historical artifacts in their living rooms. Each artifact was linked to a short educational video (media) and a creative challenge (e.g., “Draw your own version”). The app drove 1.5 million downloads and increased time spent with the TV series by 30%.
Older media organizations often operate on fragmented, outdated software infrastructure that resists integration. Most media consumption happens on phones
To build a successful strategy, you must view your content ecosystem as three distinct but overlapping pillars: , Narrative , and Contextual linking.
The boundary between "entertainment" and "media content" has virtually disappeared in the modern digital landscape. Historically, these were distinct silos: media was the delivery vehicle (radio, newspapers, television), and entertainment was the specific experience provided (music, stories, games). Today, they are inextricably linked through a process known as , where content is no longer tied to a single platform but flows seamlessly across devices and formats . 1. The Role of Technological Convergence They keep you in the app, but they
Bridging Entertainment and Media: A Thoughtful Look at Content Integration
Linking entertainment and media content involves creating a seamless digital "connective tissue" between your various platforms—such as social media, websites, and streaming services—to drive audience discovery and loyalty