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| Common license | $ 699 |
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Developing and communicating a clear brand positioning strategy, dealing with competition.
While the official Marketing Management 16th Edition PowerPoints are generally reserved for instructors through the Pearson Resources Portal
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Driving expansion in competitive and global markets while maintaining social responsibility.
"Marketing Management" by Philip Kotler and Kevin Lane Keller is a widely used textbook in marketing management. The 16th edition is the latest version, published in 2016. The book provides a comprehensive overview of marketing management, covering topics such as marketing strategy, market research, consumer behavior, product management, pricing, and more. search results for the official publisher source show
: Marketing now addresses a "New Economy" characterized by increased buying power, information access, and the ease of digital interaction.
: Defining marketing for new realities and strategic planning.
If you are a university professor or lecturer, Pearson provides official PowerPoint decks, test banks, and instructor manuals. You must request access through your institution’s Pearson representative. This is the only source of the official , approved PPTs. Google Groups page contains a link to a file on t
Pearson Education provides official, highly polished PowerPoint presentation chapters to accredited instructors.
Presentations walk through the product life cycle (PLC) stages and brand equity models. They detail how companies build strong, memorable brands, alongside modern pricing strategies like dynamic pricing, value pricing, and freemium subscription models. How PPTs Accelerate Learning and Teaching
Enhanced focus on sustainability, ethical marketing, and brand purpose.
Many business school professors leave their course syllabi and lecture presentations publicly accessible on university portals.
| Common license $ 699 |