A Technique For Producing Ideas By James Webb Young Pdf |link| -
The best creatives are voracious consumers of the world around them. The larger your internal library of general knowledge, the more unique combinations your mind can eventually build. 2. Mentally Digest the Material
You continue this process until you hit a wall. You will feel tired, frustrated, and completely hopeless about finding a solution. Young notes that this mental exhaustion is a vital sign that the step is complete. 3. Drop the Subject Completely
These are insights from life, science, art, history, literature, and random curiosities. Young encourages creators to become "mental beachcombers," constantly collecting odd bits of information. Step 2: The Mental Digestive Process a technique for producing ideas by james webb young pdf
He states that producing ideas follows a process as definite as the production of Fords in a factory. The capacity to bring old elements into new combinations depends heavily on your ability to see relationships between seemingly unrelated facts. To a mind trained to look for relationships, every fact becomes a link in a chain of potential ideas. The 5-Step Technique for Producing Ideas
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Before diving into the steps, Young establishes a fundamental truth about creative thinking. He states that an idea is nothing more or less than a [Old Element A] + [Old Element B] = [A Brand New Idea]
Take two sheets of paper. Write down individual facts from your research. Physically move them around on a table. Try pairing a fact about the product (e.g., "This coffee is roasted in small batches") with a random fact from general materials (e.g., "Ant colonies communicate via chemical signals"). See what emerges. Mentally Digest the Material You continue this process
A good idea will possess a self-expanding quality; when shared, it will inspire others to add to it, making it even better. Why People Search for the PDF Format
(Almost perfect for its purpose, loses 1 point for brevity and dated examples.)
No idea is entirely original from scratch; every innovative concept is a fresh synthesis of existing knowledge, facts, and experiences.