For organizations and advocates looking to launch a survivor-driven campaign, the blueprint requires moving beyond the "exploit and delete" model.
When putting together a campaign involving survivors, organizations like Our Watch recommend: For organizations and advocates looking to launch a
: For many survivors, such as those of domestic or sexual violence, sharing their story through campaigns like RISE or the Survivor Stories Project can be a form of reclaiming their voice. Aimed at exposing the deceptive practices of the
Here is why survivor stories are the engine of meaningful awareness campaigns—and how to honor them correctly. Tobacco prevention The Ripple Effect of Resilience: How
Aimed at exposing the deceptive practices of the tobacco industry, this campaign frequently featured survivors of smoking-related illnesses. The raw, unfiltered testimonies of individuals living with laryngectomies or severe emphysema stripped smoking of its glamorous veneer, contributing to a historic decline in youth smoking rates.
Shifts in corporate liability laws, high-profile accountability, and global cultural discourse. Tobacco prevention
The Ripple Effect of Resilience: How Survivor Stories and Awareness Campaigns Transform Lives